By Brandie Piper
Published March 5, 2015 on USAToday.com.
In what is either the best or worst collaboration this spring, Prairie Farms is introducing Peeps-flavored milk.
The popular Easter candy is lending its signature sugary taste to three milk flavors: Marshmallow Milk, Chocolate Marshmallow Milk, and Easter Egg Nog.
“Creating a line of flavors that joins the two strong brands was an obvious choice,” the company said in a statement.
The Carlinville-produced milk was released throughout the Midwest this week, so “Today in St. Louis” producer Cassidy Moody went out in search of some Wednesday morning. He was pleased to have found it at a local grocery store. His thoughts?
“Chocolate #Peepsmilk tastes pretty good, actually,” Moody said.
So how does Chocolate Marshmallow flavor compare to a cup of regular whole milk?
The Peeps-flavored milk is packed with more than three times the amount of sugar a serving of regular Prairie Farms whole milk has, clocking in at 37 grams per cup. A serving of whole milk contains 11 grams of sugar. For comparison, a 12-oz. bottle of Coca-Cola contains 39 grams of sugar.
Peeps milk also has more than twice as much sodium – 320 mg per cup compared to 120 mg for a cup of the brand’s whole milk.
Both types of milk contain 8 grams of protein.
So far, the reaction on social media has been mixed. Some people love the idea of trying a new seasonally-inspired milk flavor.