Hi! I’m Brandie Piper.
Hey there! My name is Brandie, and I’m a brand and social marketing manager at KSDK, the NBC affiliate in St. Louis. Since 2015, I’ve also had a side hustle as an adjunct instructor at University of Missouri – St. Louis. Currently, I teach COMM 3370 – Social Media in Public Relations.
At KSDK, I work with the entire promotions team to create engaging, shareable content that promotes our people, their stories, and our stations. I also assist individual employees to help bolster their social media presence, create graphics that are used on-air and online, write promotional scripts, manage the stations internal and public relations messaging, and a wide variety of other tasks that are too numerous to mention here.
Before accepting my current role at KSDK, I was digital news writer for the station, covering everything from the tragic Joplin tornado to the Boston Marathon bombings to the unrest in Ferguson. I published original stories, videos, and photos daily on KSDK.com.
For two years I worked as a digital writer at Monsanto Co., (now Bayer), creating high-quality, shareable, and engaging content for the company’s digital properties. I connected the stories to Monsanto’s role in agriculture. I also worked to re-write Monsanto.com to make science easier for consumers to understand.