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Awards

2023 Unsung Hero Award
KSDK

2023 AVA Digital Award – Platinum
Video Production | TV Broadcast & Cable | 551. Promotion: “Happy Holidays from Channel 5“

2023 AVA Digital Award – Gold
Video Production | Long Form Video | 605. Documentary: “Old Man Winter’s Back Around“

2022 Hermes Creative Awards – Platinum
Video | Corporate Image: “It’s Our Honor to Serve You“

2022 Hermes Creative Awards – Honorable Mention
Specialty Item: “Local News. Lasting Impact. 75 Years Telling the Stories of St. Louis“

2021 Regional Emmy Award Nomination
Promotion – Image/Campaign: “It’s Our Honor to Serve You“

2019 MarCom Award – Gold
Video Script: “Congratulations, St. Louis Blues“

2019 AVA Digital Award – Platinum
Creativity (Video Production) – Writing: “Together, We Are All 5 On Your Side“

2019 MarCom Award – Platinum
Writing (Web): “Together, We Are All 5 On Your Side“

2018 dotCOMM Award – Platinum
Video Creativity | Writing: “Together, We Are All 5 On Your Side“

Software

WordPress, SharePoint, HootSuite, Spredfast, TweetDeck, Google Analytics, Microsoft Office, EDIUS, Adobe Creative Suite, Meta Business Manager, Canva

Skills

Strong AP-style writing skills with experience working quickly and accurately under pressure and time constraints. Excellent ability to write clearly and concisely, including hard news, features, essays, and press releases. Experienced in copy editing and social media, including Facebook, Instagram, Twitter, Snapchat, and YouTube. Ability to use critical thinking skills, prioritize work, and allocate time under deadlines.

Education

Master of Arts in Public Relations, Webster University

Bachelor of Arts in Communication, University of Missouri-St. Louis

Summary

Strategic communications leader with 15 years of experience shaping integrated communication programs across media relations, digital content development and internal engagement. During my tenure at KSDK‑TV I launched robust internal messaging platforms that strengthened employee culture and externally managed media relations with measurable success. At BJC HealthCare I broadened my scope to include complex healthcare communications, leading cross-functional teams to craft patient-centric narratives and drive engagement across frontline and executive audiences. Recognized for excellence with the Unsung Hero Award and multiple AVA Digital Awards, I bring a journalist’s curiosity and educator’s clarity to transforming complex ideas into accessible, impactful stories. I’m ready to leverage this blend of media savvy, strategic thinking and content-writing expertise in a high-impact communications role.

Professional experience

Senior Internal Communications Strategist

BJC HealthCare, St. Louis, Missouri (2025-Current)

  • Lead internal communications strategy for Barnes-Jewish West County Hospital and service line organizations, connecting the workforce across clinical and administrative environments.
  • Serve as communications advisor and writer for hospital leadership, including drafting weekly messages on behalf of the hospital president to inform, and inspire team members.
  • Create executive presentations and key message documents for board meetings, leadership town halls, and other high-visibility engagements.
  • Write talking points, remarks, and meeting scripts for senior leaders to ensure clarity, consistency, and alignment with organizational priorities.
  • Develop and execute comprehensive communication plans that align with organizational goals, strengthen employee engagement, and support change management initiatives.
  • Provide strategic counsel to leadership teams on issues management, crisis response, and organizational messaging to ensure transparency, consistency, and trust.
  • Manage cross-functional communications projects including newsletters, intranet content, campaigns, and multimedia storytelling to foster an informed and connected culture.
  • Collaborate with marketing, HR, and executive leadership to align messaging and amplify organizational priorities across multiple platforms and audiences.
  • Oversee content creation, editing, and production of internal materials while ensuring alignment with BJC’s brand and mission.
  • Measure and evaluate communication effectiveness through feedback, analytics, and reporting to continuously improve strategy and impact.

Brand and Social Marketing Manager

KSDK-TV, 5 On Your Side, St. Louis, Missouri (2017-2025)

  • Collaborated with department leaders to enhance internal and external communication, increasing employee engagement and alignment with organizational objectives.
  • Streamlined communication processes by implementing strategic initiatives such as station-wide emails, newsletters, and digital signage.
  • Managed media relations by writing and distributing approximately two news releases per month and amplifying them across relevant platforms.
  • Developed and executed creative content for newscasts, social media, and print, producing 15 full-screen graphics monthly and various daily designs.
  • Led the planning and execution of a 75th-anniversary celebration, including publishing 47 digital stories and organizing a panel discussion with 700 attendees.

Adjunct Instructor

University of Missouri-St. Louis (2015-present)

  • Teach a course on Social Media in Public Relations, focusing on the integration of social media and blogging in modern public relations practices.
  • Guide approximately 30 students each semester in evaluating and crafting effective social media plans.
  • Previously instructed a course on Introduction to Public Relations, covering persuasive social science principles and communication management strategies.
  • Engaged approximately 30 students per semester in understanding the dynamics of organizational communication with its publics.

Digital Content Writer

Monsanto Company (now Bayer), St. Louis, Missouri (2015-2017)

  • Transformed complex scientific concepts into accessible digital content, improving public understanding of agricultural developments.
  • Partnered with scientists, subject matter experts, and agency representatives to produce informative content that complied with corporate guidelines and legal standards.
  • Led the rewrite of the corporate website, collaborating with researchers to ensure consistency with brand voice and tone.

Digital Journalist

KSDK-TV, 5 On Your Side, St. Louis, Missouri (2011-2015)

  • Produced approximately 30 original stories for digital platforms, maintaining accuracy and adherence to AP Style guidelines.
  • Reviewed news sources and analytics daily to identify trending stories, leading to the creation of the most-read content in the company.
  • Collaborated with on-air journalists to enhance digital storytelling and social media messaging.